AdWords Close Variant Change – Strive for more Revenue?

AdWords Close Variant Change – Strive for more Revenue? Google has recently introduced a quite startling change to the way that it treats “close variants” in AdWords search terms. Keyword Matching – A Little Background In case you’re not aware, you have a number of match options when setting up keywords for which you’d like [...]

March 22nd, 2017|Pay Per Click|

Effective PPC Strategies and Keyword Targeting

Effective PPC Strategies and Keyword Targeting Every single successful search engine optimization (SEO) strategy used in this online business industry has always been given extreme care and attention by all of us. You may have heard or read elsewhere that one of the most important decisions an optimizer or a business must make is selecting [...]

February 1st, 2015|Pay Per Click|

Effective PPC Campaign Strategies

Effective PPC Campaign Strategies Pay per click (PPC) advertising, search engine marketing (SEM) and search engine optimization (SEO) are all part of the internet marketing business used to help promote a website which in return brings an enormous and continuous amount of net traffic to it for the purpose of worldwide advertisements. These internet marketing [...]

November 2nd, 2014|Pay Per Click|