SEO in Web Design
Many often think that Search Engine Optimization is all about creating more content and obtaining link backs from other websites to uplift their positions in the search results. But, that is only partially true. How a page is designed and coded is also equally important in SEO to ensure the page is properly indexed on search results. Now let me briefly explain some of the most effective web design tips that will help you build a more search engine friendly website.
The <title> tag is perhaps the most important element of a page that everyone shall focus on because search engines usually determine the relevancy of a search with the keywords on page titles. So be sure to always use appropriate keywords in the <title> tag of a page and the more important keywords should be placed within the first 60-70 characters, including space. With that being said, titles should appear to be natural and readable, it is not a place for spams.
An easy to recognize URL such as http://domain.com/contact or http://domain.com/page-title not only makes your visitors happy when they decide to revisit your site or share it to their friends, it also easy for search engines to crawl as well. Again, use appropriate keywords that relates to the page content and avoid using words that are irrelevant, a hyphen is recommended to separate words. Should you change or update a page’s URL, make sure that the old address is properly redirected to the new one. If you decide to use www in front of your domain name then do so on every page, and likewise if you go for non-www address.
alt Attribute in Image tags
While there is certainly no need for you to describe every image you have on your website, it is always recommended that you insert an alt attribute into your image tag, like so: <img src=”sleeping-dog.jpg” alt=”my dog Bobby sleeping on the couch” /> to briefly describe what a picture is about as search engines do not have the capability yet to properly analyse and identify images like us humans, therefore they must rely on the alt attribute instead.
Proper use of keywords in the <h1> to <h6> tags in a page is a good practice that helps search engines determine the subject matter of the page. Take a look at this web design company’s website that put good use of heading tags in their page design.
Optimize Page Weight
Visitors will not be happy when they open up your site and sit for a few minutes just to wait for the entire page to finish loading. Keep watch on the download size of your page, use minimal amount of codes and compression methods especially if you are using a lot of large size images.
So there you have it, six SEO web design tips for today. If those are too much of a headache to you, consider finding a Search Engine Optimization and web design team to help you out.